What is wrong with Bloomberg? Bans the 2nd amendment in NYC, bans large size sodas and now Baby Formula…..
New York City Mayor Michael Bloomberg has taken steps to push hospitals to guide new mothers away from baby formula so that they will breast-feed instead.
Starting Sept. 3, the city will track how many formula bottles participating hospitals purchase and use, constituting the strongest pro-breast-feeding program in the nation, the New York Post reports.
Of the city’s 40 hospitals, 27 have signed up for the Health Department’s voluntary “Latch On NYC” program. They have agreed to give up passing out freebies such as swag bags with formula-company logos and formula-branded mini gifts such as lanyards and mugs. The 27 hospitals also will document a medical reason for every bottle that an infant receives.
Baby formula will be stored in isolated, secure storerooms or in locked boxes like those used to distribute and track medications. When a mother receives a bottle, she’ll also get an explanation from hospital staffers as to why she should breast-feed instead.
As you can imagine, many mothers and expectant mothers are less than thrilled by the idea. “If they put pressure on me, I would get annoyed,” Lynn Sidnam, a Staten Island mother of two formula-fed girls, ages 4 months and 9 years, told the Post. “It’s for me to choose.”
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